DisPRuptive

10 AI Tools For Social Media You Need To Use In 2020

DisPRuptive

Dec 30, 2019 · 6 min read

With the internet reaching every home globally, businesses have found new ways to market their products and services. There are about 3.48 billion social media users worldwide and the number is only going to increase in 2020.

Since the market is getting tougher, as a business owner or a social media marketer if you want to make the most out of your marketing campaigns while managing them with finesse, you need to get over your usual social media marketing tools and tactics and start approaching the AI-based ones.

There are a plethora of AI-driven social media marketing tools available that can significantly improve how you use social media for marketing in 2020.

How artificial intelligence is improving social media marketing effectiveness?

Social media is an invaluable platform where brands can directly talk to customers. It is a firehose of data with millions of Instagram and Facebook likes and thousands of Twitter posts being generated every minute. Therefore, handling the deluge of data is becoming more than complicated and marketers know that automation has its limits. So, in order to find and prioritize the engagement opportunities that add the most value on social media, digital marketing agencies and businesses have started using artificial intelligence.

As said, there are plenty of AI tools for social media marketing and in this post, we will discuss the top AI tools all social media marketers should know about if you want to gain traction in 2020.

#1 WordStream

WordStream is an AI-based program that is designed to improve ad performances with the help of machine learning. The software assesses PPC ads across social media networks and offers data-driven recommendations. The platform is available for both small businesses and large enterprises, including online sellers and marketing agencies. It allows them to determine the success of their PPC campaigns and help them to scale, train the team, and drive dynamic online growth, which might generate a solid ROI. Its 20-Minute Work Week feature is the most talked-about feature. It allows marketers to streamline their ad decisions while sending updates and suggestions for making the campaigns more effective.

#2 Pattern89

Pattern89 is a powerful AI-based social media tool that allows marketers and ad campaigners to take control of the essential ad management tasks like recommending channels, allocating the budget, and optimizing bids. In order to significantly improve the performance, Pattern89 provides recommendations on every facet of the ad campaign that includes targeting the customer base and adjusting the budget. Moreover, the platform also provides with a Creative Ads Manager feature where you can search and analyze all our past ads with filters such as ad targets, audience, campaign objective, and ad set, among others.

#3 Phrasee

Phrasee is an advanced AI-powered copywriting technology that helps optimize marketing copy for companies. The platform helps in creating marketing copy that sounds human thanks to its natural language generation system. Moreover, its deep learning engine helps predict what language will work and which won’t with greater accuracy. It pulls data from different marketing assets such as social media copy, emails, and other online posts for identifying, which is the least and most effective. With Phrasee, you can post ad copy you created and test its effectiveness or use the ad copy suggested by the platform itself.

#4 Linkfluence

Linkfluence is an AI-based social media management tool that allows you to monitor and analyze your social media channels. With Linkfluence, you can gain social insights for your brand and understand your audience. Linkfluence is designed to assess the data deluge that social media users produce every day. It can help you understand what makes your brand special and where it stands in the market. Moreover, you can measure the evolution of your brand equity on social media and set smart objectives. On the other hand, you can predict and analyze customer trends and create the perfect products/services and the right marketing campaigns to match.

#5 Cortex

Cortex allows you to create content that suits your audience’s needs. You can use Cortex for generating a detailed analysis of your competitors as well. The platform follows a data-driven creative strategy to help marketers determine what visual trends resonate with their targeted customer base and how to leverage them to stay ahead of the competition. This AI-based platform completely automates your social media. You can plan, schedule, create, and optimize your social media posts faster or automate the entire process with Cortex.

#6 Socialbakers

If you are looking for a tool that will give you advanced audience insights, then you can opt for Socialbakers. It is an AI-based social media management tool that provides marketers with a unified content feed, a tracking dashboard, and an influencer marketing dashboard, allowing them to see social media posts on all platforms. Moreover, it also comes with smart scheduling tools and an analytics dashboard that allow you to analyze the success of your posts and determine ideal post times.

#7 HubSpot

HubSpot is probably one of the most popular AI-based social media management tools that allow you to create social media posts based on the metadata of the link. Using HubSpot is quite easy. The instructions are straightforward. For creating a post, all you have to do is click on ‘Create Post’ and copy-paste the link in the text box. Once you fill in the information and press enter, it will display a meta description of the page or a short headline along with a photo and its link. The copy of the post is generated into the text box, which you can change to fit your voice.

#8 Sprout Social

Sprout Social is one of the most sought after automated social media platforms designed specifically for community management. With Social Sprout, you can generate automated tweets to reply to followers, customers, or fans. Moreover, you can manage direct messages through its dashboard. Its AI-based software can easily analyze the sentiment and wording of the tweets. While it will not take over the complete conversation with your customers, the platform will quicken up the process.

#9 Lately

Lately is designed in such a way that it recognizes the context from content and creates a social media campaign based on that. This AI-based platform also offers a dashboard containing all the necessary tools regarding social media project management and scheduling. For the maximum impact of your posts, you can leverage its feature of analyzing historic metrics. It not only suggests you the best posting times but also helps you improve the content. Similar to Social Sprout, you can create messages based on the information or URL.

#10 Persado

Persado is a marketing language tool that allows you to engage with your target customer base and create authentic relationships. The platform uses machine learning and artificial intelligence to create emotional profiles that resonate with the specific audience. It allows you to analyze past campaign responses and customize your content that speaks your brand’s unique voice.

The Bottom Line

As you enter 2020 with new hopes and strategies, it is best if you can leverage artificial intelligence for your benefit. While it may sound a bit overwhelming, there are tools incorporated with AI that can make the process a bit easier. As a social media marketing agency or a social media marketer, you must be aware of all the important tools as these tools are specifically designed to make the process of digital marketing easier.

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• Social Media
• Artificial Intelligence
• Marketing
• Marketing Strategies
• Social Media Marketing

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AboutHelpLegal

How to Cultivate Your Very Particular Set of Skills

How to Cultivate Your
Very Particular Set
of Skills

Knowledge is not skill.
Knowledge plus ten thousand
times is skill. — 
Shinichi Suzuki

I’ll admit it — I’m a sucker for the
movie, Taken. Growing up in the
golden age of vigilante films, I can
spot a good one when I see one.

Taken was a fine exhibition of this
genre. One-man wrecking crews like
Steven Seagal, Arnold
Schwarzenegger and Sylvester
Stallone were once all the rage,
seemingly armed with a never-
ending arsenal of skills that enabled
them to take down entire villages
and cities.
These warriors always had a crime to
avenge and often very personal ones,
at that. This post is not meant to laud
action films but rather to help you
tap into that indescribable greatness
that’s inside of you. Or as Liam
Neeson’s character, Bryan Mills
would say, “Your very particular set
of skills.”
We’ve all acquired our own,
“particular set of skills”, from a
variety of personal, educational and
professional experiences. Bryan
Mills’ skills were acquired through — 
we can only imagine — what was a
long, brutal career working for the
Central Intelligence Agency (CIA).
Chances are, like me, you’re not a
spy. We’re fighting less strenuous
battles, but hardly less consequential.
In our pursuits, we’re developing
skills. We’re thinking deeply about
who we want to be and what values
that will give to our life and to those
we love. We should concentrate
maximum energy and effort toward
building these skills so they become
strengths.
Life Tests Us
There is no innovation and
creativity without failure.
Period. — Brene Brown
Life isn’t easy, in fact, life often
presents us with significant physical,
mental, spiritual and emotional
challenges. On the spiritual side,
we’re tempted in a multitude of ways
to live a life that wars with the inner
core — the true self —  of who we
really are.
On the mental, emotional and even
physical side, all of us will lose loved
ones, and deal with the awful pain
that accompanies those losses. We
endure painful break-ups with
boyfriends or girlfriends, fights that
test our mental resolve and we meet
temporary failure pursuing our
dreams.
As we keep progressing through life,
it only becomes easier to let these
difficult experiences define who we
are. The path of least resistance
emerges as a simple choice for many
people. We find ourselves unhappy
with our circumstances, and we’re
beaten down from setbacks that
weaken our willpower and lead to
complacency. It becomes easy to give
in.
But we must never give in to that
which we know is not right for us.
We need to rise above mediocrity
and disappointment, and come
through the fire, knocking adversity
to the ground. This takes resolve,
courage and self-awareness. We have
to live with self-awareness in order
to avoid repeating previous mistakes.
Once we have gained the value from
our mistakes, triumphs and all
experiences, we’re better equipped
for anything the future will throw at
us.
Complacency is the enemy of
achievement. Adversity will stare all
of us down, time and time again
throughout our lives. The question we
continually face will be: “How do we
respond?” A wise person once said,
“Your desire to change must
be greater than your desire to
stay the same.”
Examine Yourself
“Don’t waste life in doubts
and fears; spend yourself on
the work before you, well
assured that the right
performance of this hour’s
duties will be the best
preparation for the hours and
ages that will follow it.” — 
Ralph Waldo Emerson
The way to continue evolving and
developing your unique, particular
set of skills is to strive for
improvement every day. You have to
have goals in mind for what you
want to accomplish. It’s best to view
your picture in a holistic manner,
taking into account your professional
ambitions and skills, as well as the
interpersonal and life skills you use
each day.
Do you have an idea of what that
picture looks like for your life?
Our personal and professional skills
can always use a boost. Difficult
times test us and shape who we are.
Make sure that you let them shape
you for the better. I encourage you to
write out your current state in the
following four areas of your life:
1) Mental
2) Spiritual
3) Emotional
4) Physical
You’ll be amazed at what you put
down on paper when you’re honest
with yourself. Once you have written
your current state, your mission is to
bridge the gap between where you
and where you desire to be in the
future state.
When I haven’t been happy with my
spiritual life, I’ve made it a plan to
turn to search my soul and ask
myself the difficult questions to
understand why there is a lack of
peace and harmony in my life. I have
turned to my faith, relied on the help
of others, but I have also sought time
alone in solitude for reflection and
contemplation.
When I felt like I was in a rut in my
career, I reached out to trusted
friends and mentors for advice. I
improved my resume, networked
‘like a boss’ and determined what I
needed in order to improve my
skills. When I was having
relationship difficulties or hurting
emotionally, I turned to my family
and friends for comfort and refuge.
Fortunately, they have always had
my back.
The Hunger For More
“Hope is like the sun, which,
as we journey toward it,
casts the shadow of our
burden behind us.” — 
Samuel Smiles
I’ve watched too many successful
people become content with their
own arsenal of skills — regardless of
comparative depth — and then trudge
on, for better or worse, finding
whatever satisfaction and success
they can. This is no way to live. We
should always strive for greater
things and empower ourselves
through inspiration and the desire to
seek greater meaning.
I’ve increasingly developed a
burning desire to challenge my
experiential status quo and hunger
for more. Something more soothing
to the soul — more in line with what
moves me inside and feels like home.
This desire is visualized in my mind 
— imagined and obsessed over and
then put into plan so it will become
my reality.
Connecting this bridge between what
is imagined and what is actionable
will lead to a flourish of excitement
and a horizon of new opportunities.
It’s a matter of you taking your
current state, reconciling it with
where you want to be, and
determining how to do the work to
help you get there in the most
efficient way possible.
Along the way, fears and the voice
inside our heads will occasionally
remind us that we can’t do it. Just
remember that you have your
current and future state analysis to
serve as your guide. When you put in
writing what you need to do to find
self-fulfillment and happiness, you’ll
have a road map that guides and
plots your path, when doubts arise.
We were all born with a particular
set of skills that we are meant to
share with the world. What are
yours?
Live Boldly!
Thank you for reading! Please
recommend my story if you enjoyed
reading. And kindly follow me here on
Medium if you wish. You can subscribe
to my newsletter via my website and
Like my Facebook writer’s page! My
book on Values will be out in Spring
2017. Feel free to contact me for more
details. Keep Going on your journey!