How Many People Learn English?

Hero Images/Getty Images

By

Kenneth Beare

Updated November 18, 2019

There are 1.5 billion English-language learners worldwide, says British Council member John Knagg. The group is one of the largest providers of English language instruction in the world with more than 3,000 full-time English teachers globally. The number of English-language learners has led to a great demand for those who can teach the language, Knagg says, adding: "The lack of qualified English language instructors presents one of the largest challenges to educators and citizens across the globe."

EFL vs. ESL

English-language learners worldwide are largely divided into two groups: The British Council says that there are 750 million English as a foreign language speakers and 375 million English as second language learners. The difference between the two groups is that EFL speakers generally are those using English occasionally for business or pleasure, while ESL students use English on a daily basis.

It is a commonly held misconception that ESL students only need to know the language to communicate with native speakers because English is required for those living and working in English-speaking countries such as the U.K. and the U.S. It is equally true, however, that English is used as the lingua franca between nations where English is not the primary language. These countries use English as a common tongue to make it more convenient to conduct business and cultural transactions.

Continued Growth

The number of English learners around the world is only expected to grow. English is currently spoken by 1.75 billion people worldwide, one out of every four people on the planet, according to the British Council's report, "The English Effect." The group estimates that by 2020, 2 billion people will be using the language.

Because of this growth, the demand for ESL and EFL teachers abroad has increased in recent years, with countries from India to Somalia calling for teachers to travel abroad and share their knowledge of English. As noted, there is an almost insatiable demand for qualified English-language instructors across the globe, particularly for native speakers, adds John Bentley, in his article, "Report from TESOL 2014: 1.5 Billion English Learners Worldwide" on the Teach English Abroad blog, which is published by the TEFL Academy. The group certifies more than 5,000 English-language teachers annually, most of whom then take jobs teaching English around the globe.

This growth in those learning English globally is perhaps also due to the rising global business market where English is the most commonly accepted language.

English in the European Union

The European Union recognizes 24 official languages within the group as well as a number of other regional minority languages and languages of migrant populations like refugees. Because of the vast diversity of languages and cultures in the EU, there has recently been a push to accept one common language for dealing with foreign entities outside those of member states, but this creates an issue of representation when it comes to minority languages like Catalan in Spain or Gaelic in the United Kingdom.

Still, workplaces within the EU operate with the 24 accepted primary languages, including English, most of which are offered as courses in primary schools and other educational institutions. Learning English, specifically then, becomes a pursuit of keeping up with the rapid globalization of the rest of the world, but fortunately for the EU, many citizens in its member states speak English quite fluently already. With the UK expected to leave the EU through Brexit—short for "British Exit"—it remains to be seen if English will continue to be a primary language used by members of the organization

10 Tips for Learning a Foreign Language as an Adult

Gain a Competitive Edge by Being Bilingual

Getty Images/Tom Merton

By

Terri Williams

Updated May 30, 2019

While the U.S. is home to over 350 different languages, according to a report by the American Academy of Arts and Sciences (AAAS), most Americans are monolingual. And this limitation can negatively impact individuals, U.S. companies, and even the country as a whole. 

For example, the AAAS notes that learning a second language improves cognitive ability, assists in learning other subjects, and delays some of the effects of aging.

Other findings include that up to 30% of U.S. companies have stated that they’ve missed business opportunities in foreign countries because they didn’t have in-house staff who spoke the dominant languages of those countries, and 40% stated they could not reach their international potential because of language barriers. However, one of the most striking and alarming examples of the importance of learning a foreign language happened at the onset of the 2004 avian flu epidemic. According to the AAAS, scientists in the U.S. and other English-speaking countries did not originally understand the magnitude of avian flu because they could not read the original research – which was written by Chinese researchers.

In fact, the report notes that just 200,000 U.S. students are studying Chinese compared to 300 to 400 million Chinese students who are studying English. And 66% of Europeans know at least one other language compared to just 20% of Americans.

Many European countries have national requirements that students must learn at least one foreign language by the age of 9, according to data from the Pew Research Center. In the U.S., school districts are typically allowed to set their own policies. As a result, the vast majority (89%) of American adults who know a foreign language say they learned it in their childhood home.

Learning Styles for Children

Children and adults learn foreign languages differently. Rosemary G. Feal, executive director of the Modern Language Association, says, “Children generally learn languages through games, songs, and repetition, and in an immersive environment, they often produce speech spontaneously.” And there’s a reason for that spontaneity. According to Katja Wilde, head of Didactics at Babbel, “Unlike adults, children are less aware of making mistakes and the associated embarrassment, and therefore, don't correct themselves.”

Learning Styles for Adults

However, Feal explains that with adults, studying the formal structures of the language is usually helpful. “Adults learn to conjugate verbs, and they benefit from grammatical explanations along with strategies such as repetition and memorizing key phrases.”

Adults also learn in a more conscious way, according to Wilde: “They have strong metalinguistic awareness, which children don’t have.” This means that adults reflect on the language they learn. "For example ‘Is this the best word to express what I want to say’ or ‘Did I use the correct grammar structure?’” Wilde explains.

And adults usually have different motivators. Wilde says that adults typically have specific reasons for learning a foreign language. “Better quality of life, self-improvement, career advancements, and other intangible benefits are usually the motivating factors." 

Some people believe that it's too late for adults to learn a new language, but Wilde disagrees. “Although children tend to be better at subconscious learning, or acquisition, adults tend to be better at learning, because they are able to process more complex thought processes.”

Try 10 tips for learning languages:

1) Know why you're doing it.

2) Find a partner.

3) Talk to yourself.

4) Keep it relevant.

5) Have fun with it.

6) Act like a child.

7) Leave your comfort zone.

8) Listen.

9) Watch people talk.

10) Dive in.

Feal also recommends other ways for adults to learn a foreign language, such as watching TV shows and film in the target language. “In addition, reading written materials of all kinds, engaging in interactive conversations on the web, and for those who can travel, an in-country experience, can help adults make meaningful progress.”

In addition to these tips, Wilde says that Babbel offers on-line courses that can be completed in bite-sized chunks, anytime and anywhere. Other sources for learning a new language include Learn A Language, Fluent in 3 Months, and DuoLingo.

College students can also take advantage of study abroad programs where they can learn new languages and new cultures.

There are several benefits to learning a new language. This type of skill can increase cognitive skills and lead to career opportunities - especially since multilingual employees can earn higher salaries. Learning new languages and cultures can also result in a more informed and diverse society. 

How to Start Sleeping on Your Back, According to Sleep Experts

written by

BETH KRIETSCH

@BUFFY 

It's hard to beat the blissful feeling of laying down in bed after a long, tiring day. Ah, sweet rest at last. But if you were to hear that some sleep positions may be healthier than others, that might throw a bit of stress in the mix. After all, no one wants to sleep in a position that's going to leave them feeling achy or unrested the next day. The National Sleep Foundation ranks sleeping on your back as the best sleep position since it allows your spine, neck, and head to stay in a neutral position and keeps unwanted pressure off of those areas as you rest. But sleeping on your back isn't actually recommended for everyone—there are some important considerations to keep in mind, like comfort and whether you suffer from certain health conditions.

The Benefits of Sleeping on Your Back

To learn more about the benefits and drawbacks of sleeping on your back, we reached out to a few of the top sleep experts. Here's what they had to say:

Kaliq Chang, a physician and interventional pain management specialist at the Atlantic Spine Center, says sleeping on your back can be an optimal position as long as your spine is aligned in a neutral position. Since alignment is important here, you'll need to keep your neck in a neutral position rather than allowing it to tilt to one side or the other. "The key to restful sleep is keeping the spine in natural alignment," Chang says.

Who Shouldn't Sleep on Their Back?

Before you start making a huge effort to try sleeping on your back, it's important to understand that this sleep position isn't recommended for all people, particularly those with sleep apnea. If you haven't heard of sleep apnea, this is a condition where a person's breathing is interrupted, often repeatedly, while sleeping.

"Back sleeping may worsen snoring or sleep apnea, says Terry Cralle, a registered nurse and sleep expert with the Better Sleep Council. "In people with mild obstructive sleep apnea, symptomatic improvement may be achieved simply by avoiding back sleeping." She adds that people with positional apnea experience the majority of their breathing abnormalities while sleeping on their backs. So if you suffer from positional sleep apnea, back sleeping most likely isn't for you.

Comfort plays a role in deciding which sleep position is best for you, too. Our experts agree that sleeping on your side can be just as healthy as sleeping on your back. Put simply, sleep experts recommend sleep in whatever position is comfortable for you. Though they do advise against sleeping on your stomach, which can lead to neck and back pain. "Stomach sleeping is generally not recommended, as the low back is hyperextended without an easy way to correct it, and the neck is forced to the side," Chang said.

If you're looking to start sleeping on your back, here are some tips and guidance that may help:

01of 08

Focus on Making Your Body a Straight Line

The most important thing to remember when training yourself to sleep on your back is to focus on alignment. If you find sleep props like pillows and blankets distracting, just make sure your "head, neck and spinal column stay in one straight line," adds Robbins. For extra motivation, back sleeping may reduce fine lines, as your face isn't pressing into your pillow, allowing for greater absorption of your night cream.

02of 08

Use a Firm Matress

Erin Rossi, a Certified Sleep Science Coach and contributor to the Simply Rest blog underscores the importance of finding a fab mattress with the proper amount of density. "If you want to train yourself to sleep on your back, you first have to find the right mattress. If you try to lay flat on a mattress that is too soft, your hips will sink too far down, making it difficult to get comfortable without rolling to your side."

You may find it much easier to sleep on your back if you have a firm mattress rather than a soft one. "On a soft bed, the lower spine can sink unsupported into the bed and cause hyperextension of the lumbar spine," Chang says. The unfortunate result? Lower back pain. Soft mattresses may feel dreamy at first, but you might be surprised to find out how much better you feel after sleeping on a more firm mattress.

03of 08

Choose the Right Pillow... It Matters

PAUL STROWGER / GETTY IMAGES

When it comes to pillows, you want to make sure you're keeping your body in proper alignment while adding the right amount of support. "A back sleeper would do well with a pillow that has a concave area for the head to rest," says Robbins. "Also look for a vertical thicker compartment on both lengths of the pillow to support the cervical spine."

On that note, Cralle urges you to think beyond the sleep surface alone. "Pillows and toppers factor in and can augment and enhance comfort and help support your preferred sleep position," she says.

04of 08

Sleep With a Pillow Under Your Knees

Ever wake up with a sore lower back after sleeping on your back? This isn't uncommon—some people experience lower back pain after sleeping on their back. To reduce pressure and stress on your spine, Chang recommends sleeping with a pillow beneath your knees. The University of Rochester Medical Center explains that this can also help support the natural curve in your lower back.

05of 08

Use an Adjustable Bed Frame

Using an adjustable bed frame may help keep you on your back, by helping to keep your head or feet elevated throughout the night. "Beds now come with zoned support and lumbar support, which can be very helpful when people are trying to stay on their backs all night," says Carolyn Burke, a certified sleep coach and editor for The Sleep Advisor.

06of 08

Build a PIllow Fort, Seriously

"My position is: the more pillows the better," says Robbins. "Make a pillow fort around you, placing a pillow under your legs." Finally if you’re trying to switch to back sleeping, she advises you look for a pillow with support for the nape of your neck, or your cervical spine.

If you're short a few pillows for making a fort, you can try this crescent-shaped pillow by Moon Pod.

1 Powerful Trick To Earn Money As a Nigeria Student

1 Powerful Trick To Earn Money As a Nigeria Student

   

There are so many ways to make money as a student either online or offline, However, many Nigerian students are yet to tap into these golden opportunities. Information they say is the new money…
If you are a Nigeria Student, and you are not yet making money by your own means, I must say that you are wasting a golden opportunity as a student. The student environment gives you the leverage to establish a big market which by all means is your golden ticket to passive income.
The real estate market is a high income ticket market in addition to one of largest affiliate schemes in Nigeria with large demands from students and working class looking for accommodation.

So how do you start?
As an Nigeria student, you will agree with me that accommodation has been a big issue for most students especially in schools like Unilag, Yabatech, Unilorin, Lasu, Uniben etc. that are located in Urban areas.
Where there is a problem there are definitely opportunities. It’s no new tale that there is always a high demand for accommodation and people are earning everyday by providing solutions that help those seeking accommodation to get the house of their choice.
However, some of these students have to refer to local agents within their community who might not understand their taste and desire to live in an environment conducive enough for a student. So, as a student agent that is a big problem you can proffer solution to. All you need is a large network of students seeing your post or broadcast everyday and your phone will keep buzzing with calls.

Where to Advertise your Properties

• Instagram: You don’t even need large followers to start getting calls from students, all you need is to start uploading pictures of available apartments for rent and people will buzz your number. Ensure you drop a WhatsApp link that people can reach you on at any given time.

• Facebook: If you think Facebook is Outdated then you are absolutely wrong, even the big real estate guru advertise on Facebook so how much more you a newbie. Facebook is a powerful tool to reach your target audience. You can either post properties on your facebook timeline or create a Facebook Page on Student Accommodation for your school.

• WhatsApp: This is another powerful tool to reach your target audience and this platform is highly recommended. You can have a broadcast list of students you want to be sending housing info to or you can join various school group chats to connect to more students in your school

• Telegram: Get as many students to join your telegram list so you can have a large network of students to connect to at a time.

• Nigeria Property Center: This a paid platform where you subscribe  to get clients to call you for properties you have listed online as available.

• PropertyPro: It is Just as powerful as Nigeria Property Center and it is also a paid platform to get massive clients requesting for inspections

• Jiji: It’s also a paid platform where you subscribe to list your available properties online and get as many people calling you.

There are so many other platforms but these ones are all highly recommended if you want to go into the real estate business and get as many people calling you to proffer solutions to their needs. Most of these paid platforms are free for the first one month and you don’t have an excuse not to make money.

How To Get Properties To Advertise to Student
As a newbie in the Real Estate Industry this can be quite challenging but I must say that you should not panic, there are ways around it. I will give you four tricks on how to start getting properties to advertise even if you have no connection at to anyone already in the Real Estate Industry.

• Act as an Intermediary between other student agents and student Clients: connect and network to other student agents in your institute and promote their content as yours and ensure you participate in the field work.

• Act as an intermediary between Local Agent and Student Client: Another way to network is by reaching out to local agents within your community. This can be a whole lot of stress but you don’t need to know so many local agents, 3 or 4 is enough to get their listing and advertise them to people in your network.

• Network with agents on an online real estate platform: Check out what other agents online are posting and serve as an affiliate to proffer solutions to clients in your network.

• Survey your community for ongoing housing projects and get the contact information of developers or house owners.

Now you know how to get massive student clients and where to get properties to market to them, stop grumbling about Nigeria’s economy and how it doesn’t favour you as a student. come out from your comfort zone and do something for yourself. 

Follow @schhubng on Twitter, Instagram and Facebook and don’t forget to share this information to people in your network, you can help another student make the right decision.

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15 Steps To Effective Video Content Creation

July 3, 2018 By Ted McGrath Leave a Comment

Ted McGrath here, and today I’ll be sharing with you 15 effective steps to video content creation and boost your sales video fast. By the end of this, you’ll learn how to overcome your fear of shooting video content and understand how to create and use a compelling one to sell your program.

Video Content Creation Steps | The Ultimate Blueprint

Perhaps you’re thinking, “Oh my god, I don’t know how to do video content creation. I’ve never even been in front of a camera!”

Let me tell you: I shoot a lot of my videos casually. In fact, a lot of the time I’m just in my apartment or the hotel. I sit in front of my laptop and talk directly to the camera.

Whatever reservations you have about getting in front of the camera to share a message with the world and enroll clients, you need to put them aside. You need to do this.

If you’re new to it, it’s okay. At some point, you will get used to it as long. Simply practice and make it a consistent part of your marketing strategies.

Now, how do you create an amazing video content creation strategy? Here are the steps:

Step 1: Acknowledge

To understand how this works, you need to know the sales funnel sequence.

So you have the opt-in page. People sign up for their email then receive a gift. However, they also splash through a page, which is your sales page. This is where you will place your video.

At this point, video content creation helps you in conversion. By placing your video on your sales page, potential clients can watch a video or read the text to get to know your offer.

What should the video contain? It should be an acknowledgment that they just downloaded a free gift. As your sales page doesn’t actually contain the gift — instead it contains a new offer — you need to tell them this. Explain the gift goes straight to their inbox.

If you don’t acknowledge they just downloaded a gift, and that it’s on its way to their inbox, they will be confused. They will question why they’re seeing your video and why they’re getting an offer when all they probably want is your gift.

So here’s my tip. You can say something like this: “Hey, it’s Ted McGrath, and congratulations! Your presentation formula is on its way to your inbox right now. It will be there in about 5 minutes. But before you go get the gift, I want to assure you that you have everything you need to start creating presentations. However, if you’re like most of my clients and my subscribers who are serious about getting their presentation out to the world, then you also need this.”

That’s how you introduce the offer. You transition from the acknowledgment of the free gift to the paid offer.

Step 2: Introduce the New Offer

The second step in video content creation is to link the free and paid offer seamlessly. The goal here is to make them realize they need your paid offer.

Here’s a way to make that link: After you’ve made your acknowledgment, you can say, “Congratulations, your x, y, z formula is on its way to your inbox. It will be there shortly. Before you go there, I have something really special for you.”

See that? Saying “I have something special for you” keeps them hooked.

Now you have their attention, the next objective is to emphasize the importance of your offer. You can then say, “However, my clients who are really serious about their presentations know they absolutely need this [the new offer]. With this, they will absolutely know how to get their presentations in front of more people. If you’re in that place and you know you want to get your presentations in front of people, right now I have a special offer for you. It’s only here on this page.”

Then you go all-in with introducing the offer: “I want you to take advantage of it today because I don’t know how much longer I’m going to make this offer available. I want you to get in on the action while you can.”

Step 3: Build Your Credibility

One of my essential tips for creating video content is making sure you’re credible. After all, they don’t know who you are! When you have no idea about the person talking to you, and they sell you something, there’s a high chance you won’t buy it.

When it comes to video content creation, you can build trust with the credibility drop.

You can say, “Hey, I’ve been where you are. When I started off, I was in this place where I was getting in front of a few people a week. Then I went on to create and follow this formula, and I was able to have 10,400 people opt-in to my emails every single month.”

Don’t confuse this with the story, which I will discuss more later. Remember, you’re just making a short video for your offer. It’s about 5 to 7 minutes tops. They’re only making a $17, $27, or $37 purchase.

Step 4: Talk About the Features of the Program

After you’ve completed steps 1 to 3, the next step is to lead them into your program.

To do that, you need to introduce the features of the program. If somebody doesn’t know how they’re going to consume something, then they’ll wonder how they’re going to get the benefits.

Here’s an example: “You’re probably wondering how you’re going to be able to get in front of more people, get more eyeballs on your presentations, and eventually get more clients. I’ve created a special deep-dive video training of some of my best stuff with three steps to do x, y, z.”

I call this video content creation strategy “Creating the container.” They know what they will get and how they’re going to consume or use the offer.

Step 5: Share the Big Three Benefits (Or Steps)

Use the video to show the essential three steps to accomplishing something. You can also use it to display the three biggest benefits of signing up for your offer.

For example, when they sign up for my deep-dive video training, they are going to learn these three steps: Step one is the Book Stages Locally and Nationally formula. Step two is the Presentation formula, which is how to create great presentations. Step three is the Sale system, which is my three sales philosophies on how to get better at selling. Altogether, I call them the Book More Stages blueprint training.

After you’ve introduced these steps, you have to describe each in more specific detail. Let’s use the first formula or module as an example.

In your video content creation, you can say, “You’re probably wondering how I got on local stages. Well, I teach you inside step number one. You’re probably wondering how I got booked on national stages. I teach you that inside step one too. You’re probably wondering how you’re going to meet these speakers and develop relationships with them so you can actually get on their stages. It’s all in module one, where I’ll In show you how to develop these relationship more deeply.”

What you’re actually doing is describing the benefits by presenting them as steps.

Explaining the benefits will make up the bulk of the video, so take your time in this part.

Step 6: Establish the Value With the Price Contrast

It may take some time, but once you’ve mastered steps 1 to 5 in video content creation, you can use the same formula over and over and still get fantastic results.

This is especially true when you’re just making low-tier offers. Your sales videos don’t have to be perfect. They can follow this exact same sequence with just a little modification, which I’ll tell you about in a bit.

Tip number 6 on how to create video content is to make a price contrast that establishes value.

Here’s a script you can modify: “My deep-dive training program is 60 minutes of quality content you’re going to access today. But just one of these steps is easily worth $197.

“Just think if you were able to get booked at one stage. Could you get on that stage, potentially meet a client, or make an offer worth $197? The answer is yes.

“Clearly, the first module can already help you earn the income of your dreams. How much more would it be worth if you’ve also completed steps 2 and 3?

“In my mind, this program is worth thousands, if not hundreds of thousands, of dollars just to learn this.”

What did I do? I’m establishing value and price contrast. Your clients will think, “Wow, this is worth thousands of dollars.” But, of course, they’re not going to pay the exact price. Instead, you’re giving them a special price.

You can say, “I’ll tell you why I’m going to give you the special price. This is more than a business. This is a mission and a passion. Rather than asking you to invest $200 today in this program, I’m going to give you this for a really special price of only $47.

“We’re new. We’re developing a relationship together. Maybe you’ve never heard of me before. I want to give you the best possible value so you can get on your journey and you get booked on stages, and you can start rocking this thing.

“I want you to click the button down below right now and get enrolled for only $47.”

The price contrast is the drop from thousands of dollars to $200 and then $47.

Step 7: Mention the Price

More than the price contrast, I want you to focus on the value. You need to know your worth. Otherwise, it will be difficult for your clients to trust your program.

In the previous video content creation tip, you learned about price contrast. Step number 7 is to quantify the value of the program. Put a price tag on it.

You can say, “The entire program costs $200, but you’re getting it for only $47.”

Step 8: Lead them to the First Call to Action

A call to action is telling your clients exactly what to do to take advantage of the special price of your offer.

The simpler the instruction, the better, so I just usually say, “Click the link below and get registered for $47 today.”

Don’t put too much pressure on yourself when making the sales video and the call to action. Your sales page will also have text, and since you’re making a low-tier offer, it doesn’t have to be perfect — although it should be good. Use the video to complement the long sales copy.

In some cases, one call to action is enough, but I usually do more.

Step 9: Tell Your Brand Story

In step 3 of video content creation, I talked about credibility drop. At this point, you need to further grow it with a Brand Story.

Some of my subscribers already know me before they opt-in. A number don’t. Even if I have dropped my credibility early in the video, they still don’t have any idea who I am.

To fix this, I tell my Brand Story after the first call to action.

I say, “Hey, go ahead. Take action on this program right now. If you’re sitting there wondering if this is legit or the real deal, then let me tell you. For years and years, all I ever wanted to do was to share my gift and get out and help people.

“When I was a kid and my parents got divorced at six years old, I made the decision I just wasn’t good enough. When I went into the professional world, I started in the insurance business. At 21 years old, I cracked six figures, but it wasn’t about the money for me. It was about me really getting the approval of my boss.

“The night I cracked six figures, I almost died because of my actions. I wanted to go find meaning in my life, and I thought if I got promoted, and I made partner with that company, my whole life would change.

“Ultimately, I made partner, and I got promoted. I became one of the top partners in the company, but my life didn’t change. I still wasn’t fulfilled.

“Then, one day I decided I was going to be a coach and speaker. I was going to get my message out to the world.

“From then on, I started to have hope. I got on my first stage ever, and it changed my life.”

Through this dialogue, I use my story to gain credibility. Don’t make your story very long, though. Remember, your sales video is only about 7 minutes. Usually, I keep my story to about a minute. Focus on the most essential parts, the moments that drove the biggest transformations in your life.

Step 10: Be Vulnerable

One of the key aspects of video content creation and a brand story is the vulnerability.

What does that mean? Don’t be afraid to tell your potential clients about your problems or issues because it’s where you can add your solutions.

In my story, I am able to make myself vulnerable. I tell them about my parents’ divorce and my personal issues. I share with them my call to journey and my Pit.

The nice thing about sharing my personal story, especially my Pit, when doing video content creation is even if they don’t buy, they’re starting to get to know me. This could be the thing that inspires them to buy later.

The Pit also leads people to the search. Everybody’s story has one. It’s when people try to look for something that makes them feel fulfilled.

If there’s one thing I don’t want you to forget when using the vulnerability in the sales video, you still need to produce results and relate them to the product they’re buying.

When you create a great story, there’s always a message at the end, and the message at the end is the result you got from it.

I got on that stage, and it changed my life. I really realized I could be a speaker. That’s the result. Then I went on, and I built up a business and did seminars. I made six figures in my first seminar and then seven figures in my business, and then I built a multi-million-dollar company.

I’m serving people all over the world. Then I get more results. More credibility, right? That’s it.

To learn more about the exact flow of how to transition from your Brand Story to result and selling, sign up for my Message to Millions program.

Step 11: Provide a Money-Back Guarantee

Providing a money-back guarantee benefits your sales video in two ways. One, it shows how confident you are in what you’re offering. Second, it further boosts your credibility.

How do you say it? You can modify this: “I hope you enjoyed what I just shared with you because getting on the stage meant a lot to me. I know it may be a big decision for some of you, but here’s the thing: I guarantee it. So try it out.

“If you try out this program and you don’t like it, you get 30 days to return it. You’ll get the full refund – no questions asked.

“There’s no risk for you today. I’m just so confident that I want to build this relationship with you. I want to give you something of great value today. So you should invest today.”

Step 12: Provide Another Call to Offer

If you recall, I always provide more than one call to action in my video content creation or my sales copies.

After you’ve given your money-back guarantee, you need to provide another call to action. This way, the people who are on the fence can finally do something and pay for your offer.

Step 13: Share a Case Story

It’s still possible for people not to take your offer after a money-back guarantee, so you need to include another element for your credibility. It’s a case story.

A case story is a story of a client. You can share this instead of your Brand Story. It still works. However, I prefer having my personal story and a case story.

I say something like this: “You heard my story, and you’re probably wondering, who else has gotten results with this? Well, let me share the story of one of my clients.”

If you need some inspiration, just check out my favorite success story here.

Step 14: Make Your Third Call to Action

We’re on the last stretch of our video content creation formula. At this point, you’re ready to make your last call to action.

What I usually say is this: “This is worth it for Tyler. It’s worth it for Renee. It’s worth it for so many of my clients. I don’t know if this is going to work for you. I can’t guarantee it. The only thing I guarantee is the program.”

Then you can get to your call to action. If you want, you can even include your previous guarantees to give it more weight.

“Try it out. If you don’t love it, then you’ll get your money back, but you have no risk right now. I know it worked, and I’d love this to work for you, so click the button below and get enrolled. I hope you become one of my next success stories.”

Step 15: Emphasize the Scarcity or Urgency

A lot of people like to wait when they make a buying decision. You don’t want that. The longer they wait, the lesser the chance they’re going to sign up.

If you’ve done the last 13 steps on video content creation right, then your subscribers should understand what you’re offering and see its value. They should not be taking a lot of time to buy.

Here’s my script on how to motivate them: “This is a special offer, and it’s going to be for a limited time. You can only get it on this on this page. I don’t know how much longer I’m going to keep this up and give you this offer, but I can tell you it’s for a very limited time.”

For my clients, we set up our technology the best we can so they won’t see this offer again. We normally cookie them to the link, so it really will be their one chance.

Try This

I want you to do your homework on this. I want you to sketch out your offer, and I want you to write bullet points on it. Have a completed offer with bullet points.

Then get your phone, put it on a tripod, and record yourself saying them. Don’t worry if you need to glance often. You should repeat the same script at least three times so you get the hang of it. Overall, the most important thing is you will become more comfortable with creating video content. Remember, you can always refer back to this article and modify my scripts to fit your program and objective.

I can’t wait for you to rock this strategy because it’s one of the most effective ways to convert your leads into clients.

What do you think of these video content creation tips? Share your thoughts in the comments section below.

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